Create unique value and contribution to business, then outline the execution of the IT strategy.

• IT goes beyond the byte, service or storage, look at the business impact (productivity) as the central source of business value
• IT value comes from a sustained change in business performance rather than a single transformation
• Recognise and report on the source of IT value: business performance over time
• Compare performance in the current period with past performance
• The EBITDA/IT FTE used over time communicates the core value and leverage of IT

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